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The House of Cards Radio talk show reaches over 85,000 weekly worldwide listeners in over 200 cities around the globe.
With its 9 PM EST time slot (and subsequent on-demand availability), the House of Cards Radio
program takes advantage of the synergy between Internet Radio listeners and poker players who
play both online and offline.
Internet Radio listeners:
- are affluent (34% of the audience have salaries over $50,000 with 15% having
salaries over $75,000),
- are 52% male
- have a bachelors degree or higher (42%)
- are age 25 - 54 (69%)
- are married (over 60%)
- are media and tech-savvy (internet use both at work and at home) and
- are comfortable purchasing online (95.1% have bought online in the past 12
months)
According to the latest survey by the e-Commerce and Online Gaming Regulation and Assurance
(eCOGRA) organization, the typical Internet Poker Player is likely to:
- play in the evening (71.9%) and late at night (53.4%)
- be male: 73.8% (although the female segment is continually growing)
- be between the ages of 26 - 35 (26.9%)
- have a bachelors degree or higher (52%)
- be married (56%)
- travel over 100 miles to play poker at least 2 times a year (38%)
- Further, 37% of offline casino gamblers were also likely to participate in online play
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